Quick comparison
The products on this list side by side: our score, a highlight and a link to our full review.
| Product | Score | Highlight | Review |
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| 1Hubspot | 9.8Best Overall | Customizable dashboards and reports | Read review |
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| 2Apollo.io | 9.5Great | #1 GTM platform: Build pipeline & close faster | Read review |
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| 3Clickup | 9.3Very Good | Organize accounts in a list, Kanban board, or tables | Read review |
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| 4monday sales CRM | 9.0Very Good | Easily centralize client communication | Read review |
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Our picks in detail
A closer look at the products on this list, with what we like and what could be better.
HubSpot stands as a CRM powerhouse, offering a free edition that surpasses numerous paid CRMs available today. Whether you opt for the free or premium version, HubSpot CRM seamlessly integrates with marketing, sales, and customer service teams, making it a versatile choice for enhancing customer relationship management.
What we like
- Trusted by 194,000+ customers in 120+ countries
- Intuitive and straightforward features
- Multi-social media account integration
What could be better
- There’s a learning curve for beginners
- Limit of one email per contact
While ClickUp is primarily recognized as a versatile project management and productivity platform, it boasts a level of versatility and functionality that extends beyond project management alone. In fact, ClickUp can be harnessed effectively as a Customer Relationship Management (CRM) tool to help businesses organize and manage their leads and customer interactions.
What we like
- Used by more than 800,000 highly productive teams like IBM, Netflix, Spotify, etc.
- Comprehensive Agile project management capabilities
- Unlimited Gantt charts
What could be better
- The free plan's file storage capacity is capped at only 100MB
- The mobile app lacks certain web functions
Monday.com's CRM platform offers a comprehensive solution for managing your work in one place, including gaining visibility into your sales pipeline and customizing workflows to fit your sales cycle. With features like customizable boards and analytics dashboards, Monday.com is a top choice for those seeking a comprehensive CRM system.
What we like
- Trusted by 180,000+ customers worldwide
- High degree of customization
- Huge template library covering different sectors and industries
What could be better
- Some features are less intuitive than others
- Too many features that it can get confusing at times
How we rank these products
Our scores are editorial opinions out of 10 and are reviewed regularly. We look at four things:
- Features what the product does and how well it does it.
- Ease of use setup, everyday use and how it works on a phone.
- Value for money prices, free plans or trials, and what each plan includes.
- Security and support how your data is handled and what help is available.
This site earns a commission from some of the providers listed, which can affect the order in which they appear.
Frequently Asked Questions (FAQ)
What is CRM?
CRM stands for customer relationship management: the processes and software a business uses to manage its interactions with customers and prospects. CRM software keeps contact details, emails, calls, deals, and support history in one place, so everyone on your team sees the same up-to-date picture. It covers the whole customer journey, from first contact through the sale to after-sales service, and helps you decide the next step for each customer.
Why do I need CRM software?
A CRM helps you keep customers, not just win them. Instead of scattered spreadsheets and inboxes, it gives you a single record of each customer's history, so you can respond faster, follow up on time, and resolve complaints before they escalate.
Sales and marketing teams use the same data to prioritize leads, automate follow-ups, and forecast revenue. Keeping an existing customer generally costs less than winning a new one, so better service and timely follow-up can have a direct effect on revenue.
Which CRM features matter most?
The right features depend on your business, but these are the ones most teams rely on:
- Workflow automation - Send follow-ups, assign leads, and create tasks automatically when a deal changes stage or a prospect does not reply.
- Customer history - See every email, call, purchase, and support ticket for a contact in one timeline.
- Pipelines and reporting - Track deals by stage, forecast revenue, and find where leads drop out.
- Integrations - Connect email, calendar, phone, accounting, and marketing tools so data stays in sync.
- AI assistance - Many CRMs can now summarize conversations, draft emails, and score leads.
How much does CRM software cost?
Most CRMs charge per user per month, and prices vary widely by plan. Many providers offer a free plan or free trial with basic contact management, entry-level paid plans often start at roughly $10 to $25 per user per month, and advanced plans with more automation, AI features, and detailed reporting cost more. Check whether features you need, such as email sequences or custom reports, are limited to higher tiers, and whether annual billing lowers the price.
Disclaimer
The aim of this website is to help you find the perfect software for your needs in an easy-to-view comparison list. You can read more about how we review and about our background in the About Us section of this website. Software.fish does not feature all of the software available in the market, we cherry-pick what we consider to be the leaders in each vertical. We try to keep this site updated and fresh, but cannot guarantee the accuracy of the information as well as the prices featured at all times. All prices quoted on this site are based on USD so there could be slight discrepancies due to currency fluctuations. Although the site is free to use, we do earn commissions from the software companies that we have partnered with. If you click on one of our links and then make a purchase, we will get paid by that company. This has an impact on the ranking, score, and order in which the software is presented in our list and elsewhere throughout the site. Software listings on this page DO NOT imply endorsement.
