Best Marketing Tools For Small Businesses

Best Marketing Tools For Small Businesses

In a hurry? Here’s the top Marketing Tool for 2024:

Let’s say you launched a business with top-quality products at a bargain deal. Without a proper marketing strategy, the only hope for your business to survive is for people in the neighborhood to come across your store and buy your products. But word-of-mouth will only get you so far. Even if the word spreads around and helps bring in more customers, you are still drastically limiting your reach without marketing. There are a lot of potential customers you might be missing out on while also making it harder to maintain a relationship with your existing customers.

Whether you launched a startup, or own a small business that has been operating for years, finding the most effective marketing strategies is crucial. Without it, your business is doomed to fail. You’ll end up burning your advertising budget with nothing to show for it. And if no one has ever heard of you, how can you even expect some traffic? Now, you might say that small businesses simply don’t have the same resources as the big guys when it comes to marketing but there are plenty of marketing tools nowadays that you can utilize to level the playing field.

An overview of the best Marketing Tools for 2024:

1. Email Marketing

According to recent studies, 40% of marketers say that email marketing is the biggest part of their success and 73% of millennials actually prefer to communicate with businesses via email. On top of that, 99% of consumers check their emails every day and it is by far the preferred way for receiving updates from their favorite brands. Email is almost 40 times more effective than Facebook and Twitter in assisting your business acquire new customers.

If you are serious about increasing the traffic and conversion rate for your small business, these statistics can’t be ignored. Email marketing allows you to form a reliable bond between your brand and your customers. This is a cost-effective solution to reach your customers in their inbox, which they return to every day. With email marketing, you can create targeted and personalized messages that can help you improve response rates to your direct marketing campaigns. Sometimes a simple ‘’Happy Birthday’’ email gives your customers the impression that you value them, and customers love it when you treat them as individuals. Of course, the higher the value of the content in your email, the more your audience looks forward to hearing from you, which makes it easier to get them to engage with your call-to-action.

Here's why email marketing is still relevant in 2024

  • Cost-effective
  • low barrier to entry
  • Unrivaled return on investment
  • Accurate targeting compared to other marketing campaigns
  • Ability to reach an already engaged audience
  • You can reach the right people at the right time
  • Great for collecting feedbacks and surveys
  • Email converts better than social media ads

2. Marketing Tools

Marketing tools are used by marketing specialists to create, improve, and promote their products and services. This includes market research, targeting, collecting data, and much more, allowing businesses to adjust their strategy and boost sales.

Marketing tools vary in form and cater to specific functions like automated email marketing campaigns, social media campaigns, and much more. Selecting the right tool will increase your efficiency, decrease errors, and make all transactions easier. Here are some of the most common marketing tools:

  • Email Marketing - If you want to run a successful email marketing campaign, you need to set automated processes that send specific emails to different audiences upon completing specific actions. This tool helps you to bring every user closer to becoming a customer, without the time-consuming manual tracking and input.
  • Search Engine Optimization (SEO) - This marketing tool allows users to find the best possible search terms without hiring an SEO expert. You can find the best organic keywords most used by your target audience and run a thorough competition analysis.
  • Social Media Management - Makes it incredibly easy to ensure that you are active on all social networks regularly, without having to add the posts manually. You can manage and schedule your posts ahead for all of your social media accounts using just one platform.
  • Content Marketing - The most important aspect of content marketing is getting your content noticed by the masses. There are content marketing tools out there that can help you get your content out to a variety of audiences automatically.

3. Promotional Products

People love getting custom branded merchandise and promotional products. The best part of this marketing strategy is that your brand goes home with them and every time they use it, they increase your brand awareness for free. Promotional product options come in great variety and sometimes it can be overwhelming to find a supplier who delivers quality, affordability, and great customer service.

Not sure where to start? Here’s what you need to look for in order to choose the right vendor:

  • Solid customer service history
  • Ability to supply products consistently
  • Industry certifications
  • Customizable products
  • Product samples
  • Money-back guarantee
  • Great for collecting feedbacks and surveys
  • Purchasing is easy and stress-free

How we chose the Best Marketing Tools for 2024

Without a doubt, there is no shortage of marketing apps in the market, so you'll need to research to determine the best ones that fit your business and marketing needs. Whether it's for email marketing, search engine optimization, content marketing, social media management, or promotional products, our team did the hard work for you. Before a brand makes it into our Top 10 list, we ask ourselves the following questions:

  • Does it have enough features and functionalities to address primary and advanced scenarios?
  • Does it allow integration with the rest of your business tools?
  • How is the user experience?
  • Is it up-to-date?
  • What are the costs (product, license, hardware, integration, development, etc.)?
  • Any system maintenance to consider? Upgrades? Security? Backup?

🔗 How important is marketing for small businesses?

Without proper marketing and brand awareness, your business will remain unnoticed. The success of your business depends on implementing simple, online marketing activities that put your business in front of more potential customers. In order to scale up your business, you need to ensure that your business can be found when someone searches and that your customers are educated about the products or services your offer.

💵 Why do I need a marketing plan?

If you don’t have a marketing plan, that means your business is making decisions on the fly. This usually leads to wasting time and resources on activities that may not for and might actually harm your business. When you have a written plan, you become more focused, committing your goals and strategies and not losing sight of what you want to achieve.

❓ How do I track what marketing methods are working?

It is crucial that you monitor the number of new contacts each week and compare conversion rates. Without new contacts converting to customers, sales will dry up. Monitoring and clear visibility of the stage at which the sales process breaks down will give a valuable insight into possible areas for improvement. Learn from both positive and negative experiences to determine what is your next step. Top businesses measure the effectiveness of all of their marketing efforts.

🌐 Why is marketing a continuous process?

Marketing has a little delay in showing results. When you shut it down, it can be a challenge to kick it back up. Also, going back and forth on marketing your business doesn’t give you enough data to know whether something is wrong or not. The key to an effective marketing strategy is to let it run and tweak the campaign when need be. Marketing should become second nature for your business to ensure that your brand stays visible to your clients.

Transparency and Trust: The aim of this website is to help you find the perfect software for your needs in an easy-to-view comparison list. You can read more about how we review and about our background in the About Us section of this website. does not feature all of the software available in the market, we cherry-pick what we consider to be the leaders in each vertical. We try to keep this site updated and fresh, but cannot guarantee the accuracy of the information as well as the prices featured at all times. All prices quoted on this site are based on USD so there could be slight discrepancies due to currency fluctuations. Although the site is free to use, we do earn commissions from the software companies that we have partnered with. If you click on one of our links and then make a purchase, we will get paid by that company. This has an impact on the ranking, score, and order in which the software is presented in our list and elsewhere throughout the site. Software listings on this page DO NOT imply endorsement.