Whether it's for your website or your clients, it pays to use the best SEO tools in the market. After all, there are about 2 billion websites as of 2023. If you want your website to be found, you're going to need a successful SEO campaign. Why is it essential for your website to rank? According to a study by BrightEdge, 53% of all web traffic comes from organic search. What's more, research shows that organic traffic is more important than paid traffic from Google, Facebook, Instagram, YouTube, Tiktok, and other social media networks.
Compared to paid traffic, organic traffic is more targeted. For example, how many times have you clicked on an ad that showed up in your Facebook feed? Unless you previously looked that product up somewhere (which means these ads are retargeting you), you'd probably keep scrolling. Compare this to people who are actively looking up products or services in search engines. These people have an intent to buy or engage and are therefore more likely to convert. And get this, Google accounts for more than 90% of this traffic. Thus, it makes sense that you'd want your website to rank as highly as possible using SEO. Doing so will save your business thousands of dollars in paid advertising, build credibility, and increase consumer trust.
Of course, it is possible to do manual SEO. However, the human element makes the process tedious, time-consuming, and prone to error. Imagine if you're using multiple spreadsheets to do your keyword research, monitor search engine rankings, or perform website audits. What if you have to submit 20 websites to search engines? And what if you're doing SEO campaigns for multiple clients? With thousands of keywords, images, and pages to optimize, the whole process could take months or even years!
Using an SEO platform can automate the process - boosting efficiency and productivity while reducing time, errors, and costs. Here are some more benefits of using a top SEO platform:
A long-time favorite among business owners and marketing agencies, SEMRush makes SEO analysis, strategy formulation, and other time-consuming initiatives easy, fast, and efficient. Experts love that it lets you access and analyze data almost instantly and identify changes and new ranking opportunities. The Organic Traffic Insights feature combines your Google Analytics, Google Search Console, and Semrush data into one convenient dashboard. View pertinent data like click-through rates, organic keywords, rankings, sessions, and more. If you're a blogger, you'll be able to see your popular posts, along with information on keywords, social shares, and word count. SEMRush makes it easy to see what's working, where you need to optimize or underpin any client recommendations.
Another standout feature is the SEO Writing Assistant — a Google Docs add-on that automatically scans your content for SEO-friendliness. It gives actionable suggestions as you type to improve your content's readability, tone of voice, and originality to drive up SEO scores. In addition, their Keyword Magic Tool is nothing short of, well, magical, as it makes keyword research incredibly easy. The Keyword Gap Analysis lets you do a Domain vs. Domain analysis to compare your keywords to your competitor's site to discover unique keywords and other opportunities you may be missing.
Semrush may not be the cheapest option around but remember that you're not only paying for the comprehensive tools and reports. You're also paying for access to a whole lot of data — over 808 million domain profiles, 43 trillion backlinks, and 20 billion keywords from 118 countries' databases. SEMrush owns by far the largest keyword database on the market! We recommend Semrush to anyone who does SEO on their own or as part of a marketing agency. It's scalable, so whether you're a mommy blogger, a small business owner, or a large organization, you can find value with the tool. Try it risk-free with their 7-Day Money-Back Guarantee!
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Serpstat is a client-oriented SEO platform with over 250,000 users globally. It is packed with all the tools you need for a strong SEO campaign — daily rank tracking, keyword analysis, competitor analysis, backlink analysis, site audit, SEO research, PPC research, and more. We like how Serpstat's interface design is clean and laid out logically, so even SEO beginners won't have a hard time analyzing detailed analytics information. It allows up to 7 users, making it ideal for in-house teams, marketing agencies, and big enterprises.
Serpstat also boasts of unique features you'll hardly see in other digital marketing tools. The Missing Keyword, for example, identifies keywords that your competitors are ranking for but are missing on your site. Discover pages that rank on the second page of Google using Tree View and use Cluster Research to expand your keyword pool. Finally, the Search Suggestions feature lets you find all search queries related to your keyword.
Serpstat is an affordable all-in-one SEO tool ideal for SEO specialists, analytics experts, SEM specialists, content managers, and digital marketers. They currently have four plans available that cater to businesses of all sizes. If you're still on the fence, you can sign up for a free trial to test the platform before committing to a paid plan.
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Our recommendation above results from over 50 hours of research on the top-ranking SEO software in the industry. Whether it's your first foray into the SEO game or you're looking to upgrade your current tool, we hope this helps narrow down your options. While every brand on this page strikes the perfect balance between cost, efficiency, and scalable features, we gave particular attention to the following factors:
SEO platforms are software systems that bring together many of the tools needed to optimize or improve site ranking. These tools address SEO functionalities such as keyword research, competitor analysis, rank tracking, content marketing analytics, link building, on-page SEO, and many more.
It usually takes between 4 to 12 months to start seeing results from your SEO efforts. Bear in mind that several factors can impact this timeframe, such as your website's history, competition, and resources.
SEO and PPC (Pay-Per-Click) are not mutually exclusive. These two traffic-generating approaches complement each other and give better results when combined. However, there are several advantages to using SEO. Customers usually trust websites that show up at the top of the organic search results because they know they are not advertisements. Organic listings also typically have better click-through rates, longevity, and better reach than paid search ads.
There are tons of free SEO tools out there, but their features are limited compared to full-fledged SEO platforms. However, if you just want to do keyword research or stay on top of your analytics, you can check out free tools like Answer the Public, Google Analytics, and Ubersuggest.