There's no doubt about it – humans are visual creatures. In fact, a study conducted by Microsoft revealed that the average human attention span is currently around 8 seconds. The notoriously ill-focused goldfish has an attention span of 9 seconds. Yup, we now have a shorter attention span than a goldfish. No thanks to the internet and digital gadgets.
What does this mean for marketers? It means you don't have very long to capture and hold your audience's attention before they get bored and move on to something else. This is why it's important to create content that's easily digestible and skimmable. The solution? Visual content: photos, infographics, videos, GIFs, memes, diagrams, slide decks, and more. If you don't have a visual content creation strategy, you're going to lose your audience real fast.
Don't believe us? Consider these statistics:
The bottom line: You need strategic visual marketing to get a leg up on your competition.
"But I've never designed anything in my life! How can I create high-quality visual content?"
No worries! You don't have to be a design whiz to create visual content that has the potential to go viral. Non-designers, or those who briefly dabbled into it, can use a graphic design platform to take their marketing materials to the next level. What is it? It's a full graphic design suite, some with drag-and-drop functionality, that you can use to create stunning designs quickly and easily.Ariel Levy - Co-owner.
Adobe Express (previously called Adobe Spark) is a web and mobile-based media creation application owned by Adobe Systems. It is part of Adobe's Creative Cloud, which includes Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe After Effects, and other creative apps. The layout and design process is similar to Canva, where you are presented with editable templates. The process is faster and more straightforward, so easy that even students can create science fair posters, flashcards, physics explainers, and more.
If you're not happy with any available templates or themes, you can go ahead and create your own. Besides an image editor, Adobe Express also offers a website builder and video-making tool. This software provides an intuitive interface, so it's perfect for people who are not very tech-savvy. You won't need prior design skills or spend hours learning the platform to build beautiful templates and designs.
We recommend Adobe Express for all your image creation needs. The templates are a huge time-saver, and we also like that it offers the ability to design freely. All in all, it has enough features to make it valuable for just about anyone: content creators, marketers, students, teachers, and more!
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Unlike other graphic design tools, you're not expected to do any design work in 99designs. It is a design service where you can submit a design brief, hire freelance graphic designers, or run a contest. In the latter, the entire creative community will review your design brief and present their ideas. You can then pick your favorite, iterate on a design until you're happy with it, and then release your payment.
This approach is great when you don't have a specific design idea in your mind just yet, and wish to explore the styles and concepts of graphic designers from all over the world. 99designs currently has four fixed-priced contest packages: bronze, silver, gold, and platinum. The price for each tier varies based on the project type. For example, if you need a banner ad, you can select the bronze package for $49. The same package will cost $599 for a logo and brand identity pack. No matter which plans you choose, you get full copyright ownership and a 100% money-back guarantee.
We recommend 99designs for all your design needs, from logos to illustrations, product packaging, book or magazine covers. They cater to a wide range of projects, including vehicle wraps and even tattoos! We think the contest is pretty straightforward, and it was exciting to see all the unique ideas come pouring in. It's easy to use, and it's fun to work with skilled designers from all over the world.
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When choosing the best graphic design platform, you need to consider what kind of project you will be working on. Is it a one-off thing like a logo or something recurring like social media graphics? Even if you have this figured out, finding the right tool can still be confusing. Don't worry! We've done all the hard work by trying graphic design software from both ends of the popularity spectrum. When we were deciding which brand to include in our list of recommendations, the following factors influenced our decision:
You do not have to have a graphic design background to use any of the platforms on our list. All of these brands prioritize ease of navigation and beginner-friendly interface. This way, you can create stunning visual content for your social media, ad, print materials, regardless of your skill level.
We contacted each brand's support team to confirm whether or not they allow commercial use for designs created using their platform. According to Canva, "All free photos, music and video files on Canva can be used for free for commercial and noncommercial use." However, if your design contains an identifiable person, place, logo, or trademark, you need to check with Canva if it has the appropriate releases for commercial use. Adobe Spark also allows commercial use provided that every element in your design (i.e. photos, audios, or videos) are also licensed for commercial use. As for 99designs, you get full copyright ownership on designs you have ordered. For any design apps, though, you can always check their media license agreement or contact support.
It really depends on what you'll use it for. The free apps should suffice if it's just something as simple as a Facebook banner or header images. However, if you're using it for your marketing collateral, it's worth investing in a paid tool to access a vast library of design elements and other advanced features.
Nope, most of these platforms like Canva and Easil are web-based, so you don't have to download anything.