When it comes to marketing, email is still king. Yes, even in 2024. The stats show it performs better than pop-up ads and social media advertising, including Facebook and Instagram. ROI is higher at $40 for every $1 spent, and CTR is around 6% compared to Facebook ads' 1%. It also performs better when it comes to customer acquisition and retention. Ready to launch your own email marketing campaign? Build a successful campaign with the help of the following email marketing platforms. Click on each service below for more info and special deals!
Surveys indicate that 91% of people access their emails at least once a day. It is little surprise then that 4/5 of companies surveyed by Forbes said email marketing was an important cornerstone of their overall marketing strategy.
Email marketing is undeniably a very powerful channel for reaching current and future customers. However, reports also show that results are often subpar, particularly for small businesses - almost 75% have an open rate below 10%.
That is why an email marketing service is so important - with tools for tracking and reporting results, automated emailing, contact management, advanced templates, and more.
If you hope to attract potential/returning customers via email marketing, an emailing platform is a must. The effectiveness of any marketing campaign can be unpredictable and what works for one brand might not for another. Without an accurate way to track the effectiveness of a marketing campaign, there is no way to improve results over time. Email marketing services provide all the necessary tools to increase effectiveness and efficiency. Email opening, click-through rate, and revenue tracking, all so you can understand what works and what doesn’t.
The chances of success are also increased through professional templates designed to maximize conversion rates. Finally, advanced automation functionality makes sure you are contacting your mailing list as you should be, not too much, not too little. This also enables you to run an effective campaign even when you are unavailable (on holiday, for example).
There are a huge number of email marketing platforms available. To help find your best-fit solution, here are some key features to look out for:
As marketing budgets become increasingly stretched and diluted between platforms, there are those who neglect emailing strategy in favor of pumping money into social media and flashier avenues. This is a mistake. Email may be an old hand but it still reigns supreme.
Email marketing can be up to 40 times more effective than social media and customers are up to 3x as likely to make a purchase through an email campaign, resulting in an average $40 revenue for every $1 spent. Is email marketing still effective? Yes, when done correctly.
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