Best Email Marketing Services For 2024

When it comes to marketing, email is still king. Yes, even in 2024. The stats show it performs better than pop-up ads and social media advertising, including Facebook and Instagram. ROI is higher at $40 for every $1 spent, and CTR is around 6% compared to Facebook ads' 1%. It also performs better when it comes to customer acquisition and retention. Ready to launch your own email marketing campaign? Build a successful campaign with the help of the following email marketing platforms. Click on each service below for more info and special deals!

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1
Hubspot
9.8
Best Overall
  • Scalable free and premium plans
  • One platform for all your marketing tools and data
  • Streamlined reporting and tracking
  • Best for small and mid-sized businesses
  • Boosts engagement. Powered by CRM. 100% free.
  • Unrivalled 24/7 Support
  • Create beautiful emails without designers or IT
Visit Website
www.hubspot.com
Excellent
Editors' Choice
2
omnisend
9.5
Great
  • Personalized email campaigns as easy as 1, 2, 3
  • Great library of templates to create stunning emails
  • Dynamic content blocks designed for ecommerce
  • Leverage customers' data to build audience segments
Visit Website
www.omnisend.com
3
Constant Contact
9.3
Very Good
  • Rated #1 in email marketing!
  • Many features and advanced automation tools
  • Comes with an AI content generator
  • User interface is powerful but easy to use
Visit Website
constantcontact.com
4
Brevo
9.0
Very Good
  • One-stop-shop digital marketing solution
  • Tons of pre-made automation sequences
  • Interface is pretty straightforward
  • Surprisingly good free plan
Visit Website
www.brevo.com
5
GetResponse
8.8
Very Good
  • All-in-one marketing platform
  • Ideal for e-commerce enterprises
  • Create sales funnels and landing pages
  • Seamlessly integrate with Zapier, Google Analytics, Shopify, Magento, ++
Visit Website
www.getresponse.com

Frequently Asked Questions (FAQ)


What is an Email Marketing Service?

Surveys indicate that 91% of people access their emails at least once a day. It is little surprise then that 4/5 of companies surveyed by Forbes said email marketing was an important cornerstone of their overall marketing strategy.

Email marketing is undeniably a very powerful channel for reaching current and future customers. However, reports also show that results are often subpar, particularly for small businesses - almost 75% have an open rate below 10%.

That is why an email marketing service is so important - with tools for tracking and reporting results, automated emailing, contact management, advanced templates, and more.



Why is an Email Marketing Service Important?

If you hope to attract potential/returning customers via email marketing, an emailing platform is a must. The effectiveness of any marketing campaign can be unpredictable and what works for one brand might not for another. Without an accurate way to track the effectiveness of a marketing campaign, there is no way to improve results over time. Email marketing services provide all the necessary tools to increase effectiveness and efficiency. Email opening, click-through rate, and revenue tracking, all so you can understand what works and what doesn’t.

The chances of success are also increased through professional templates designed to maximize conversion rates. Finally, advanced automation functionality makes sure you are contacting your mailing list as you should be, not too much, not too little. This also enables you to run an effective campaign even when you are unavailable (on holiday, for example).



What Features Should I Look For?

There are a huge number of email marketing platforms available. To help find your best-fit solution, here are some key features to look out for:

  • Emailing limit - The majority of paid services offer an unlimited number of emails that you can send in any given month. However, for some lower-tier options, there may be a cap on that number. This may not be an issue if you are just starting to build a mailing list but could be restrictive if you already have a sizeable list.
  • Tracking features - As a minimum, you need to know what percentage of receivers are opening your emails and then what your click-through rate is. Additional tracking features to look for include: revenue tracking, device tracking, and click reports.
  • Automation options - What would be the point in an emailing manager if you still had to send emails yourself? Depending on your needs you can plan an email marketing campaign weeks and months in advance, as well as automating welcome, thank you and confirmation emails, and even automatic follow-up emails to guide customers through your sales funnel.
  • Email templates - Clean, effective templates for any occasion. Simply drag and drop your required components and create a polished email that would be impossible using any other software.


  • Is Email Marketing Still Effective?

    As marketing budgets become increasingly stretched and diluted between platforms, there are those who neglect emailing strategy in favor of pumping money into social media and flashier avenues. This is a mistake. Email may be an old hand but it still reigns supreme.

    Email marketing can be up to 40 times more effective than social media and customers are up to 3x as likely to make a purchase through an email campaign, resulting in an average $40 revenue for every $1 spent. Is email marketing still effective? Yes, when done correctly.

    Disclaimer


    The aim of this website is to help you find the perfect software for your needs in an easy-to-view comparison list. You can read more about how we review and about our background in the About Us section of this website. Software.fish does not feature all of the software available in the market, we cherry-pick what we consider to be the leaders in each vertical. We try to keep this site updated and fresh, but cannot guarantee the accuracy of the information as well as the prices featured at all times. All prices quoted on this site are based on USD so there could be slight discrepancies due to currency fluctuations. Although the site is free to use, we do earn commissions from the software companies that we have partnered with. If you click on one of our links and then make a purchase, we will get paid by that company. This has an impact on the ranking, score, and order in which the software is presented in our list and elsewhere throughout the site. Software listings on this page DO NOT imply endorsement.