The top SEO platforms to improve site rankings

Take your or your client’s website to the next level with these industry-leading SEO platforms.

Whether it's for your website or your clients, it pays to use the best SEO tools in the market. After all, there are about 2 billion websites as of 2024. If you want your website to be found, you're going to need a successful SEO campaign. Why is it essential for your website to rank? According to a study by BrightEdge, 53% of all web traffic comes from organic search. What's more, research shows that organic traffic is more important than paid traffic from Google, Facebook, Instagram, YouTube, Tiktok, and other social media networks.

Compared to paid traffic, organic traffic is more targeted. For example, how many times have you clicked on an ad that showed up in your Facebook feed? Unless you previously looked that product up somewhere (which means these ads are retargeting you), you'd probably keep scrolling. Compare this to people who are actively looking up products or services in search engines. These people have an intent to buy or engage and are therefore more likely to convert. And get this, Google accounts for more than 90% of this traffic. Thus, it makes sense that you'd want your website to rank as highly as possible using SEO. Doing so will save your business thousands of dollars in paid advertising, build credibility, and increase consumer trust.

Okay, but why do I need an SEO platform? Can't I do SEO manually?

Of course, it is possible to do manual SEO. However, the human element makes the process tedious, time-consuming, and prone to error. Imagine if you're using multiple spreadsheets to do your keyword research, monitor search engine rankings, or perform website audits. What if you have to submit 20 websites to search engines? And what if you're doing SEO campaigns for multiple clients? With thousands of keywords, images, and pages to optimize, the whole process could take months or even years!

Using an SEO platform can automate the process - boosting efficiency and productivity while reducing time, errors, and costs. Here are some more benefits of using a top SEO platform:

• Streamline management. If you're doing SEO for multiple websites or a large organization, it isn't easy keeping track of different tools and processes. An SEO software resolves this issue by providing all your required SEO functionalities in a single platform. This streamlines your workflow and makes it easy to conduct an SEO analysis. It also makes it easy to coordinate, manage, and complete tasks without losing track of any components.
• Better search ranking, increased traffic, more profits. The best SEO platform can help build an efficient and effective SEO strategy. It can tackle on-site SEO, optimize your website, create strong backlinks, and ensure that all your campaigns are properly executed. Over time, your efforts will lead to higher search rankings, increased website visitors, and higher conversion!
• Automated reporting and real-time data. Do you have clients who constantly ask you for updates about your SEO campaigns? Well, no need to skip lunch to pull up spreadsheets and update data manually. Good SEO software offers highly customized and up-to-date reports, eliminating the need for regular check-ins.
• Simplify reporting. Not every stakeholder is good with numbers. An SEO tool can help simplify reporting to bridge the gap between SEO experts and the rest of the organization. Save everyone's time and sanity by breaking down numbers and complex data in a way that's easier to understand. Use engaging and straightforward graphs, charts, and other data visualization tools.
• Stay ahead of SEO trends. SEO is an ongoing process, not a one-time event. Do you know how fast SEO is fluctuating? Last year alone, Google reported more than 3,000 updates on their algorithm. They make changes daily and can even release multiple updates in 24 hours. Some of these updates can impact page rankings, so it's important to stay up-to-date and adapt to these changes. Otherwise, your competition will leave you behind. SEO platforms have dedicated teams and engineers that follow and keep up with search engine algorithms. If necessary, they will release new features to adapt to new trends and changing rules. This way, your business stays on top of the SEO game.
• Track and measure your SEO progress at a glance. It is vital to monitor metrics to see what's working and what's not in your SEO strategy. Whether it's checking your rankings, organic traffic, leads, engagement, and conversion, a good SEO platform makes it easy to calculate these metrics on the fly. You'll be able to keep track and measure your SEO progress and manage hiccups early on.
• Manage routine or repetitive tasks.No one looks forward to doing manual, repetitive tasks. It's boring, error-prone, and demotivating. Unfortunately, there's plenty of these tedious tasks in SEO. From checking for duplicate content to finding broken links – without automation, you'll end up hating your job. Stop wasting time and use an SEO platform! Doing so will free up time so you can focus on analysis, process optimization, and more.
• Find new strategies and untapped growth opportunities. All of the SEO platforms on our site feature a competitor analysis tool that will help you step back and survey the landscape to see where you stand. Who are your competitors? Where is their traffic coming from? What keywords are they ranking for (that you don't)? When you have the answers to these questions, you'll be able to develop fresh ideas and implement them in your strategy.